Taking Influence From Other Artistic Disciplines: Music Marketing

Are you a creative with multiple talents? A musician who paints? An actor who designs? Then you have undoubtedly found astonishing liaisons between two disciplines in a myriad of ways. Certain patterns may repeat themselves in your creative process. They are different but are yet somehow extremely similar. Going beyond the creative process is the business aspect of your art and how you wish to translate the meaning of your work to your audience.

This half hour interview with ArtistHouse Music features Billy O’ Connell, manager for famous acts including Lou Reed, The Ramones, The Replacements, Throwing Muses, The Smiths, and Talking Heads.

This may be one of my favourite explanations of the key components of marketing creative work. Though the interview is geared toward musicians, see if you can find the ways that these principles cross-pollinate with your creative discipline. And if you are a musician, be sure to take notes.  The information in this video with Billy O’Connell is absolutely priceless.

-Enjoy

Pierre Gagné

Align Your Personal Brand With Your Values

Artists across all disciplines love the idea of being adored by the public. They dream of a wide audience of engaged fans who will support their work and follow them incessantly throughout all of lifes transformations. However, most artists feel that the reasons for this adoration are self-evident – self-explanitory. Many are hard-pressed to express the core values which they hold the most dear to them, their work and their legacy. Ask yourself: What are the top 5 values that would undoubtedly be written to describe you in your eulogy when you die? What values represent you above anything else?

Now look at your art and ask yourself: Does this work align with these top values? Does this unapologetically represent who I am and is that reflected in my efforts toward my work?

Hollagully, a new publication examining the crossroads between arts and entrepreneurship recently took on this subject in a recent detailed article on video content and personal branding where the author asks the question:

“If you’re seeking public life and someone Googles your name, will they see a fair or accurate reputation of your merit? Of who you are? A representation of where you want to be, or your aspirational value?”

“Market to where you’re going, not to where you are.  Brand yourself in a way that leaves no room for interpretation as to where you are going and what your values are.”

In a digital age where artists scatter to keep up with the latest social media platforms, an age where aesthetics and tastes change seasonally with less of a lifespan than ever before, these questions are rarely asked. Make a conscious decision to assess these values while constructing your personal brand and all of your content.

The barriers to entry for producing high quality video content are blown wide open giving creatives an empty canvas to broadcast their work and their brand like a self-sufficient media platform. Their recent post on iPhone Filmmaking displays a wide variety of essential tools like microphones for iPhone, lenses for iPhone, tripods and accessories.  Long story short, with the immediate availability of today’s resources, you only paint the bars to your own cage.

Hollagully offers a wide range of content for self-sufficient creative professionals seeking to diversify their skill-sets, expand their product line and bypass gatekeepers. Find ways to prototype apparel for free before investing in large orders while still turning a profit on any items sold. For musicians, find the best studio monitors for a home studio from premium brands priced at under $1000.00. Discover ways to receive interest-free funding on a Shopify e-commerce store to start selling your art or merchandise on autopilot, leaving yourself time to create.

Artist Development & Resources – Webzine