Artists across all disciplines love the idea of being adored by the public. They dream of a wide audience of engaged fans who will support their work and follow them incessantly throughout all of lifes transformations. However, most artists feel that the reasons for this adoration are self-evident – self-explanitory. Many are hard-pressed to express the core values which they hold the most dear to them, their work and their legacy. Ask yourself: What are the top 5 values that would undoubtedly be written to describe you in your eulogy when you die? What values represent you above anything else?
Now look at your art and ask yourself: Does this work align with these top values? Does this unapologetically represent who I am and is that reflected in my efforts toward my work?
Hollagully, a new publication examining the crossroads between arts and entrepreneurship recently took on this subject in a recent detailed post on video content and personal branding where the author asks the question:
“If you’re seeking public life and someone Googles your name, will they see a fair or accurate reputation of your merit? Of who you are? A representation of where you want to be, or your aspirational value?”
“Market to where you’re going, not to where you are. Brand yourself in a way that leaves no room for interpretation as to where you are going and what your values are.”
In a digital age where artists scatter to keep up with the latest social media platforms, an age where aesthetics and tastes change seasonally with less of a lifespan than ever before, these questions are rarely asked. Make a conscious decision to assess these values while constructing your personal brand and all of your content.
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